KUALA LUMPUR, July 2026 - Sedania Innovator Berhad has completed a group-wide Odoo ERP implementation across its three sustainable FMCG brands: Offspring, Tanamera, and FA Herbs. The project, delivered by A1 Consulting Sdn Bhd, consolidated multiple standalone systems into a single ERP platform covering inventory, accounting, sales, purchasing, and manufacturing operations..
The deployment addressed a long-standing operational challenge for the group. Sedania's three brands had each adopted separate tools for different business functions, including SQL Accounting for finance, Odin for warehouse management, an in-house system for order processing, and multiple POS platforms for retail. Offspring and Tanamera also operate across a wide range of online marketplaces and EDI platforms. With no shared data architecture linking these systems, the group faced persistent issues with data inconsistency, duplicated manual entry between platforms, and difficulty producing consolidated reports for the board of directors.
The implementation began with a system architecture design spanning all three entities, followed by the deployment of Odoo's core modules: Inventory, Accounting, Sales Orders, Purchase Orders, and Manufacturing. This established a centralized data foundation connecting the supply chain, finance, and production departments across Offspring's distribution operations, Tanamera's multi-channel retail, and FA Herbs' manufacturing workflows.
Sequencing the architecture work ahead of module deployment was a deliberate choice. Deploying core modules across three companies with different business models (B2B distribution, B2C retail, and contract manufacturing) required a system design that could accommodate each entity's processes while maintaining data consistency at the group level. Without that foundation, an ERP layer would have risked reproducing the fragmentation it was meant to resolve.
The project is notable as one of the few multi-entity Odoo deployments in Malaysia's FMCG sector. While Odoo adoption has grown steadily among Malaysian SMEs, most implementations serve a single company with a relatively uniform set of operations. Sedania's case is more complex: three legally separate entities, each with a distinct business model and operational workflow, sharing a common ERP backbone. The successful go-live demonstrates that the platform can support the kind of multi-brand, multi-model structure that is common in FMCG groups but has traditionally been served by larger, more costly enterprise systems.
About Sedania Innovator Berhad
Sedania Innovator Berhad (ACE: SEDANIA / 0178) is a Malaysian public-listed company operating under the vision of "Improving Lives Sustainably." Its Sustainable FMCG portfolio spans Offspring, a baby care and home care brand present in 26 countries; Tanamera, a natural personal care and spa brand with over 200 product lines; and FA Herbs, a contract manufacturer serving more than 250 clients from three production facilities in Malaysia. Learn more at sedaniagroup.com.
About A1 Consulting Sdn Bhd
A1 Consulting is an Official Odoo Partner in Malaysia specializing in ERP consulting, implementation, and post-go-live optimization for organizations across Southeast Asia. The firm focuses on Odoo localization, e-invoicing compliance, and multi-entity deployments. Learn more at a1consulting.asia.